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Mixed methods analysis reveals e-business improves supply chain management in Cameroon, highlighting key benefits and challenges.
This study aimed to examine the impact of e-business on supply chain management at the Blue Pearl Hotel in Bamenda, Cameroon, specifically in the Mezam Division. Blue Pearl Hotel was purposefully chosen as a case study, employing a mixed methods design that incorporates both quantitative and qualitative methods. There were 100 respondents in the sample. For primary data collection, structured questionnaires, a key informant interview guide, and observation were employed. Both published and unpublished documents were used as secondary data. Microsoft Excel 2013 and SPSS software version 25 were used for analysis, along with descriptive statistics. Time and cost savings (79%), cross-cultural and cross-national transactions (59%), the creation of new business prospects (56%), and the establishment of new online learning and academic chances (52%) were the results of the study on the advantages of using e-business facilities. According to the findings, consumers face three main obstacles: low levels of technological use (64%), a shortage of trained personnel (59%), and a lack of funding (50%). Results showed that e-business provides several benefits, including providing a straightforward way to buy (44%), being better than traditional stores (75%), and creating new opportunities to stay in touch with clients (41%). However, several respondents stated that it is riskier than buying from regular stores (53%), and that they lack trust because of transaction failures (57%). The study concludes that the management of Blue Pearl Hotel ought to implement plans aimed at enhancing staff payment security, logistics, and sufficient training on the use of e-business facilities.
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William Shu Neba (2025) studied this question.
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