Assessing the Role of Media in Fostering Active Citizenship in the Potohar Plateau, Pakistan

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Active citizenship is significantly boosted by media engagement and awareness programs, leading to informed communities.
The study found a strong positive correlation (rs = .699) between civic education and media literacy, indicating that increased civic knowledge enhances media skills.
Descriptive analysis utilized structured questionnaires from 400 respondents across different districts in the Rawalpindi Division, highlighting varied media consumption patterns.
Finding suggests integrating media literacy training into civic education can empower communities for greater social involvement.

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Quantitative analysis shows media fosters active citizenship via civic education and literacy in Potohar plateau.

Farid et al. (2025) studied this question.

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