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March 28, 2025International Academic Journal of Innovative Research

Behavioral Economics and Its Impact on Consumer Decision-Making in Digital Markets

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Authors

NSNishad ShahRVRohit Vasudevan

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Overview

Analysis reveals cognitive biases and heuristics influence consumer decision-making in digital markets, suggesting integration is crucial for startups.

Key Points

  • Consumers are significantly influenced by cognitive biases when making decisions in digital markets, particularly through heuristics.
  • The study highlights that framing effects and social proof are critical factors in consumer behavior and purchasing decisions.
  • Secondary data collection method was employed to explore the impact of behavioral economics on digital consumer behavior.
  • Finding highlights the need for startups to integrate behavioral patterns into their marketing strategies for better client satisfaction.

Cite This Study

Shah et al. (2025) studied this question.

synapsesocial.com/papers/68af4ec0ad7bf08b1ead7ddehttps://doi.org/10.71086/iajir/v12i1/iajir1206
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Also Consider

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  1. 1Behavioural Economics in Marketing: Understanding consumer Decisison Making2024
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  4. 4Analyzing Economic Determinants of Consumer Preferences in The Digital Market Using The Theory of Consumer Behavior2025
  5. 5Behavioral Economics: Understanding the Psychological Factors Driving Consumer Decisions2024 · 2 citations