What type of study is this?

This is a Observational study (also classified as: Quantitative methodology, Multiple regression analysis).

Analyzing Economic Determinants of Consumer Preferences in The Digital Market Using The Theory of Consumer Behavior

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This analysis explores consumer behavior in digital markets, revealing strong connections with economic factors and preferences.

The study highlights the significant role of price in shaping consumer choices in the digital marketplace.
Results show that value perception and ease of purchase significantly impact consumer behavior alongside traditional economic factors.
Using quantitative methodology, the research involved data from 500 diverse consumers to understand preference patterns.
Findings indicate that income elasticity influences consumer preferences, with higher-income individuals showing different patterns from lower-income consumers.

Kalaivani et al. (2025) studied this question.

View Full Paper

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View Full Paper

Ask AI

Bookmark

Authors

This analysis explores consumer behavior in digital markets, revealing strong connections with economic factors and preferences.

The study highlights the significant role of price in shaping consumer choices in the digital marketplace.
Results show that value perception and ease of purchase significantly impact consumer behavior alongside traditional economic factors.
Using quantitative methodology, the research involved data from 500 diverse consumers to understand preference patterns.
Findings indicate that income elasticity influences consumer preferences, with higher-income individuals showing different patterns from lower-income consumers.

Kalaivani et al. (2025) studied this question.

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