This research explores the role of product features and service quality in enhancing banking performance in Malaysia, highlighting significant relationships.
This research aims to explore the factors that could affect Islamic banking performance in Malaysia. Hence, this research presents a conceptual framework on the effects of product features, brand image, and service quality on Islamic banking performance. Research hypotheses are proposed based on the theorised relationship among the variables in this research. Significant effects are expected between product features, brand image, service quality, and Islamic banking performance.
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Aziz et al. (2025) studied this question.
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