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This is a Literature Review study.

Transforming Entertainment Through AI-Driven Creativity: Applications and Industry Impacts

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Literature synthesis reveals generative AI accelerates production and reduces costs in creative industries, highlighting ethical challenges.

Generative AI can significantly reduce production costs by as much as 30%, while accelerating timelines by up to 40%.
Findings are based on a comprehensive thematic analysis of literature from 2010 to 2025, encompassing peer-reviewed articles and industry reports.
The study highlights the applications of AI in various creative fields, including gaming, film, and music, while identifying ethical concerns.
To address ethical issues like job displacement and copyright ambiguity, the industry must adopt transparent AI policies and governance frameworks.

Soni et al. (2025) studied this question.

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Literature synthesis reveals generative AI accelerates production and reduces costs in creative industries, highlighting ethical challenges.