The Widespread Embrace Of Social Media: Revisiting Communication Models

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This analysis revisits communication models with a focus on media effects and social variables, suggesting new strategies.

The revised model highlights the roles of encoder and decoder in communication, emphasizing their psychological and social predispositions.
Integration of personality and socio-cultural variables enhances the understanding of media effects in the digital age.
The model's applications across fields like political communication and marketing may refine strategies for effective message delivery.
Future research should further investigate the impact of emerging technologies on these communication strategies.

Nabil Dajani (2025) studied this question.

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