August 15, 2025INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENTOpen Access

AI-Powered Hyper-Personalization: A Conceptual Framework for Enhancing Consumer Experience in the Digital Age

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AI enhances consumer experience by enabling hyper-personalization, improving marketing effectiveness and engagement.
Key technologies include machine learning and predictive analytics, which personalize content and communication in real time.
Observational analysis showcases AI's application across industries like e-commerce and entertainment, redefining brand-consumer relationships.
Emphasis on ethical considerations ensures that personalization respects consumer privacy and trust.

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Implication

Conceptual framework highlights AI's role in enhancing consumer experience and personalization strategies, suggesting implications for ethical marketing.

Cite This Study

Pooja Sharma (2025) studied this question.

synapsesocial.com/papers/68af50a1ad7bf08b1ead8cd7 https://doi.org/10.55041/ijsrem51814

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Implication

Conceptual framework highlights AI's role in enhancing consumer experience and personalization strategies, suggesting implications for ethical marketing.

AI-Powered Hyper-Personalization: A Conceptual Framework for Enhancing Consumer Experience in the Digital Age

Key Points

Discussion

Implication

Cite This Study

AI-Powered Hyper-Personalization: A Conceptual Framework for Enhancing Consumer Experience in the Digital Age

Key Points

Discussion

Implication

Cite This Study

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