This research reveals how digital finance enhances synergy between omni-channel marketing and agile supply chain, suggesting improved competitiveness for enterprises.
In the wave of digital transformation, digital finance, as an emerging financial model, plays a crucial role in the coordinated development of enterprises' omni - channel marketing and agile supply chain. This paper deeply analyzes the internal mechanism of digital finance enabling the synergy between the two. Through the construction of a theoretical model and empirical testing combined with actual data, it reveals the realization path and influencing factors of their synergy effect. The research finds that digital finance significantly promotes the coordinated development of omni - channel marketing and agile supply chain by optimizing capital allocation, providing accurate marketing support, and enhancing supply chain resilience, providing a new source of power for enterprises to enhance their competitiveness.
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Zeng et al. (2025) studied this question.
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