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Qualitative analysis identifies key management practices and economic impacts in university sports events, highlighting challenges in crowd control.
Academic Athletic Associations (AAA) promote university sports events that combine competitions and festivities as a way to attract and engage participants. This study aimed to analyze the management process of the Maringá Interathletic Games (JOIA), even in this model. This is a qualitative, descriptive and exploratory study, based on documentary analysis — minutes of meetings and posts on the event's official Instagram — and on questionnaires administered online to participants directly, such as representatives of the athletic associations, members of the organizing committee and a partner company. The results highlight the importance of advance planning and decisions made during the meetings for the success of the event. The economic relevance of the parties associated with the competition was also identified, as they represent a significant source of revenue for the athletic associations. One challenge highlighted was controlling the crowding of people after the competitions, with an impact on the local community. The analysis of the JOIA allowed us to identify key elements of management of university sports events in alternative formats, highlighting practices that can contribute to their qualification.
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Miranda et al. (2025) studied this question.
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