AI-Driven Business Models Redefining Value Creation in the New Economy

In the evolving digital landscape, Artificial Intelligence (AI) is reshaping how businesses create and deliver value. This paper explores the rise of AI-driven business models and their role in redefining value creation in the New Economy. Traditional models focused on linear processes and static value chains, but AI enables dynamic, predictive, and customer-centric strategies. Through real-world case studies, industry data, and original analytics, this research identifies how AI impacts customer experience, innovation, market agility, and decision-making. The paper highlights a significant gap between AI adoption and optimal value realization, prompting the need for clear strategic frameworks. A mixed-method approach, combining qualitative review and quantitative analytics, was used to understand the shift. Based on findings, this study proposes an AI-business integration framework to maximize impact. The paper aims to support industry leaders, policymakers, and researchers in embracing AI responsibly and efficiently. Ultimately, AI is not just a tool—it is a strategic enabler in today’s economy.