Pariwisata Halal Indonesia: Systematic Literature Review SPAR-4-SLR

This study explores the development and research trends of halal tourism in Indonesia using a Systematic Literature Review (SLR) approach based on the SPAR-4-SLR protocol and the TCCM (Theory, Context, Characteristics, and Method) analysis framework. The aim is to understand how the halal tourism concept is conceptualized and empirically studied within the Indonesian context by analyzing 50 Scopus-indexed journal articles published between 2013 and 2023. The findings reveal that the dominant research themes include tourist satisfaction, religiosity, halal certification, marketing strategies, and technological innovations such as GIS and DSS. The study identifies the most used theories (e.g., Planned Behavior, Word of Mouth, Perceived Value), dominant research methods (quantitative approaches like SEM and PLS), and primary research locations (West Sumatra, Lombok, Aceh, and Bandung). However, the review highlights critical limitations in the literature, such as narrow geographic focus, sample imbalances, limited exploration of social and cultural dimensions, and lack of longitudinal studies. This paper contributes to the discourse on pariwisata halal by outlining research gaps and proposing future research directions, including interdisciplinary approaches and expanding studies beyond Indonesia to generate broader insights for both academia and practitioners.