Exploring Marketing Strategies and Consumer Behavior in the Blind Box Economy

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The research indicates that scarcity strategies and personalization drive self-expression in consumers.
Key findings reveal that consumer desire for identity expression influences repeated purchases and market growth.
Using case study methodology, the analysis focuses on market leaders like POP Mart and their effective strategies.
Insights suggest marketing methods may need to adapt for more entertainment-driven retail environments.

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This research uncovers how marketing strategies drive consumer behavior in the blind box economy, indicating new promotional avenues.

Sihan Wang (2025) studied this question.

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