A Study on Understanding the Influence of Digital Promotion Using Various Social Media Platforms on Buyer Behaviors with Reference to Hyderabad City

This research paper explores how digital promotion on various social media platforms affects consumer buying behaviors in Hyderabad city. As digital marketing evolves, it's crucial to understand its impact on consumer choices. The study uses a mixed-methods approach, combining surveys and interviews to collect data from a diverse group of social media users in Hyderabad. Key findings show that social media promotion significantly influences brand awareness, consumer engagement, and purchasing decisions. Factors like content type, platform choice, and user interactions with chatbots play essential roles in shaping buyer behavior. This research adds to the existing literature on digital marketing by offering insights specific to Hyderabad,-Old city which can help marketers and businesses improve their digital strategies in a rapidly changing environment. Digital marketing, Social media platform, consumer behavior, consumer perception, chatbots