Today, competitive intelligence and knowledge sharing are recognized as essential intangible assets for gaining a competitive advantage. According to Johnson (2010), competitive intelligence involves collecting and analyzing complex data to support strategic decision-making, while Kent (1949) and Spender (1996) highlight its role in advanced decision-making processes. These concepts have been developed to shape organizational strategy (Bratianu Porter, 1985). Simultaneously, knowledge management—whether in creation, sharing, or utilization—plays a pivotal role in corporate competitiveness (Bratianu, 2007, 2022; Nonaka, 1994). This research explores the interaction between these two concepts and their influence on strategic advantage, aiming to deepen our understanding of their impact on organizational competitiveness.
ZERHOUNI et al. (Wed,) studied this question.