Plugging into Progress: Consumer Perception and Purchase Intent of Electric Vehicles in Tier-1 Indian Cities

Electric Vehicles (EVs) are at the forefront of India's clean energy transition. As urban centers in Tier-1 cities like Bengaluru, Mumbai, and Delhi grapple with rising pollution, EVs have emerged as a viable alternative to traditional fossil-fuel vehicles. Central and state-level policies such as FAME-II, green number plates, and tax rebates are pushing market adoption. However, despite incentives and awareness campaigns, the consumer adoption curve has remained slow. Factors such as cost perception, infrastructure readiness, and product trust continue to influence intent. This study explores the perception and purchase behavior of urban Indian consumers towards EVs.