Survey examines e-commerce adoption among SMEs in Nairobi, highlighting cultural barriers and government policy impacts.
Key Points
E-commerce adoption among SMEs is significantly influenced by supportive government policies, enhancing engagement levels.
Logistic regression indicated that government policies positively impacted adoption (β = 0.141, p < 0.001) while cultural resistance had adverse effects (β = -0.119, p < 0.001).
Descriptive and inferential statistics were utilized to analyze responses from 218 SMEs actively engaged in or considering e-commerce.
Addressing trust and cybersecurity issues is essential for improving e-commerce adoption rates among SMEs in Nairobi.