This research compares marketing strategies for electric vehicles in Tesla and Tata Motors, highlighting different approaches to branding and customer engagement.
This research investigates the marketing strategies adopted by Tesla Inc. and Tata Motors in promoting electric vehicles (EVs) in their respective markets. The study explores how both companies leverage branding, pricing, distribution channels, promotion tactics, and customer engagement to drive EV adoption. Through comparative analysis and primary data from 300 respondents (EV owners and potential buyers), the paper identifies strategic differences and similarities. The findings reveal that Tesla relies heavily on brand positioning and technology leadership, while Tata focuses on affordability, local manufacturing, and trust-building in emerging markets like India. The study offers insights into tailoring EV marketing for different socioeconomic and cultural contexts.
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H. R. Swapna (2025) studied this question.
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