Descriptive cross-sectional survey reveals entrepreneurial culture boosts customer satisfaction among oilfield services in Nigeria.
This study assessed the influence of entrepreneurial culture of technologyinnovation on customer satisfaction of indigenous oilfield services companies in selected South-South States, Nigeria. The study adopted descriptive cross-sectional survey research design based on specific research objective, question and hypothesis aligned with the research problem. The study used a self-developed five-points Likert scale questionnaire as instrument of data collection from respondents. The study population was 1827 indigenous oilfield services companies in selected South-South States, Nigeria obtained from Nigerian Content Development and Monitoring Board (NCDMB) approved register. The study sample size was 328 obtained using Taro Yamane’s formula for sample size determination and proportionally allocated with Bowley’s formula. Microsoft Excel Software Package version 2016 and International Business Machine Statistical Packages for the Social Sciences (IBMSPSS) version 29 software application tools were used in computing data for descriptive and inferential results. The results showed that entrepreneurial cultureof technology innovation significantly and positively influenced customer satisfactionof indigenous oilfield services companies in selected South-South States, Nigeria. The study concludes that entrepreneurial culture of technology innovation had significant positive influence on customer satisfaction of indigenous oilfield services companies in South-South States, Nigeria.
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Enwere et al. (2025) studied this question.
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