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August 20, 2025Deleted Journal

Malaysian Online Shoppers and Impulse Buying: What Drives the Click?

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User reviews and convenience are significant predictors of online impulse buying among Malaysian consumers, enhancing purchase decisions.
The study analyzed data from 234 online shoppers in Malaysia, illustrating key psychological factors in impulse buying.
Using a structured questionnaire and advanced modeling, it examined six factors influencing impulse buying behaviour, revealing important dimensions.
Trust and website design showed positive but insignificant effects on impulse buying, highlighting areas for strategic improvement in e-commerce.

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Implication

Empirical analysis reveals user reviews and convenience significantly boost online impulse buying in Malaysia, indicating key consumer behaviour trends.

Cite This Study

Te et al. (2025) studied this question.

synapsesocial.com/papers/68af53ffad7bf08b1eada93f https://doi.org/10.35609/gcbssproceeding.2025.1(50)

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Implication

Empirical analysis reveals user reviews and convenience significantly boost online impulse buying in Malaysia, indicating key consumer behaviour trends.

Malaysian Online Shoppers and Impulse Buying: What Drives the Click?

Key Points

Discussion

Implication

Cite This Study

Malaysian Online Shoppers and Impulse Buying: What Drives the Click?

Key Points

Discussion

Implication

Cite This Study

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