Improve Online Purchasing Decisions Through Lifestyle, Risk Perception, and Consumer Trust in Shopee International Indonesia

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Quantitative analysis shows lifestyle and trust improve online purchase decisions, while risk perception negatively affects choices.

Online purchase decisions improve significantly with positive lifestyle and consumer trust.
Lifestyle positively influences online purchases at Shopee, while risk perception negatively impacts decisions.
Quantitative descriptive analysis utilized on 100 respondents to assess various influencing factors.
This work highlights the need for businesses to address consumer trust and risk perception to enhance sales.

Wulandari et al. (2025) studied this question.

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