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August 22, 2025International Review of Management and MarketingOpen Access

Investigating the Determinants of Repeat Purchase Intentions for One Commune One Products in Digital Platforms

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Authors

NGNguyen Thi Phuong GiangNDNguyen Binh Phuong DuyLHLe Huu Hung

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Overview

Research evaluates factors impacting repurchase intentions for OCOP products online, indicating improved customer satisfaction is key.

Key Points

  • Enhancing customer satisfaction significantly boosts repeat purchase intentions for OCOP products.
  • Findings indicate a strong link between shopping experience and customer loyalty for digital purchases.
  • The analysis utilized survey data from 364 consumers to assess purchase behavior on digital platforms.
  • Insights may inform strategies for local economic development and boost e-commerce engagement in Vietnam.

Cite This Study

Giang et al. (2025) studied this question.

synapsesocial.com/papers/68af540fad7bf08b1eadb35bhttps://doi.org/10.32479/irmm.18004
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