Observational analysis shows revenue management improves demand in the hotel business, indicating strategic pricing benefits.
This article is devoted to the study of the role of Revenue Management (RM) in modern hotel business management practice. The main methods and technologies applicable within the framework of RM are described. Practical examples of the use of RM solutions by leading international chain hotels are given, possible risks are highlighted. The prospects of RM in the hotel industry are outlined.
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V. A. Motik (2025) studied this question.
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