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August 22, 2025Open Access

Marketing performance and factors influencing farmers’ choice for agricultural output marketing channels: The case of potato (Solanum tuberosum) in India

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Channel IV emerged as the most efficient option, providing a producer share of 84.07% with low marketing costs.
Analysis included data from 150 farmers and 20 intermediaries, using a Multinomial Logit model to assess influencing factors.
Four marketing channels were investigated, indicating traditional methods had moderate performance with issues in payment delays.
Strengthening infrastructure and ensuring timely payments could significantly improve marketing efficiency and farmer income.

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This analysis demonstrates the efficiency of various marketing channels in Himachal Pradesh, suggesting improvements may enhance income for farmers.

Jasmeet Kaur (2025) studied this question.

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This analysis demonstrates the efficiency of various marketing channels in Himachal Pradesh, suggesting improvements may enhance income for farmers.