This study investigates the key service quality dimensions influencing visitor satisfaction at Skyline Luge Kuala Lumpur, Gamuda Garden. As visitor satisfaction plays a crucial role in sustaining tourism attractions, understanding the underlying service components is essential for improving visitor experiences. This research focuses on four main factors: outdoor entertainment, internal access (security), external access (accessibility), and available facilities. A total of 142 valid responses were collected through structured questionnaires using judgmental and convenience sampling. Multiple regression analysis revealed that all four factors significantly influence visitor satisfaction, with external access (β = 0.525, p < 0.001) and outdoor entertainment (β = 0.378, p < 0.001) emerging as the most impactful predictors. The regression model explained 70.2% of the variance in satisfaction (R² = 0.702). These findings offer practical insights for theme park operators to prioritize service elements that matter most to visitors and contribute to broader improvements in the tourism sector.
Hazrin et al. (Wed,) studied this question.