Content analysis reveals prevalent rhetorical strategies in sustainability reports of large-cap companies, suggesting symbolic communication practices to maintain corporate reputation.
Key Points
Bolstering was identified as the most common rhetorical strategy in sustainability reports, while denial was the least utilized.
Analysis of 144 reports from Indonesian companies indicated a strong focus on protecting corporate reputation through strategic communication.
The study employed content analysis and semi-structured interviews to understand corporate sustainability responses.
Findings imply the need for transparency and stronger oversight to foster trust in corporate sustainability commitments.