Critical review explores how travel vlogs influence travel intention through information quality and psychological factors.
This study aims to understand how the information quality of travel vlogs would influence travel intention by affecting psychological mechanisms. Due to the rapid development of digital infrastructure, travel vlogs have emerged as important complementary points of reference among tourists, providing them with exposure to real-life experiences that digital marketing fails to supply. Information quality is also translated by usefulness, ease of use, and comprehensiveness with reference to the interaction between viewers’ cognitions and emotions. Through the lens of resonance theory, the paper suggests how travel vlogging fosters viewers’ aspirations by managing the familiar and new, maximizing engagement. The relationship between information quality and travel intention is mediated by presence (the feeling of “being there”), enjoyment, and flow experience, which further enhance immersion and motivation. This seems in line with empirical results, which point out comprehensiveness as the most powerful predictor of travel intention, and being indicated by cross-cultural validation and a biometric measure of engagement. Practical implications Hint that content creators should use narrative coherence, sensory richness, and contextual depth of language so as to maximize influence over the viewer. Longitudinal intention-action associations should be examined in future studies and machine learning algorithms could be adopted for personalized content strategies. In auscultating travel vlogs, we contextualize them as potent media artifacts that mediate desire and spatial imagination by preparing a scene of informational depth and emotional resonance, which influences travel behavior.
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X P Sun (2025) studied this question.
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