Social media hits the target

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Football clubs are ideally positioned to exploit commercial opportunities enabled by social media platforms. By providing content relevant to each individual platform, they can engage with different fan cohorts, increase the number of followers and generate additional revenue from sources that include sales of tickets and club merchandise. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.