TikTok as a Tool for Identity Work Among the Hoa Ethnic Community

Popular discourse around race tends to categorize people in static ethnic and racial categories, overlooking the complexity of people with multi-ethnicities. To understand how ethnic communities resist the described practice, this article explores how Hoa communities in English-speaking countries use TikTok for identity work purposes. Using an inductive approach to qualitative content analysis, we identified two prominent themes: hybridization of a multi-ethnic identity and counter-hegemonic identity. Although the findings are particular to the Hoa community, we believe they merit attention from scholars interested in studying intra-ethnic populations and their social media usage for identity work.