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August 16, 2025Open Access

The Rise of Influencer Marketing - The Phenomenon of Rise of Influencer Marketing

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Authors

TSToba SaleemFederal Urdu UniversityMKMuhammad Asim KhanUniversiti Sains MalaysiaHNHuma NisarFederal Urdu University

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Implication

Research examines influencer marketing's impact on consumer trust in Pakistan's social media landscape, suggesting new trends.

Key Points

  • Influencer marketing shapes consumer perceptions, with authenticity being a key factor for trust and engagement.
  • Younger, educated audiences in Pakistan engage more with lifestyle content, highlighting a shift in digital advertising strategies.
  • Mixed-methods approach utilized surveys and interviews to investigate consumer attitudes and preferred platforms for influencer marketing.
  • Challenges identified include influencer fraud and the need for transparent sponsorship disclosures in marketing practices.

Cite This Study

Saleem et al. (2025) studied this question.

synapsesocial.com/papers/68af570dad7bf08b1eadde2dhttps://doi.org/10.63056/acad.004.03.0614
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Effect of Social Media Influencer Marketing on Consumer Purchase Intention in Pakistan: The Mediating Role of Credibility and the Moderating Role of Trust2025
  2. 2Social Media Influencers as Catalysts A Study on Parasocial Relationships and their Impact on Shaping Online Buying Intentions and Behaviors2024 · 2 citations
  3. 3Impact of Social Media Influencer Traits on Brand Equity in Pakistani Context: The Role of Gender as Moderator2024
  4. 4INFLUENCER MARKETING: A DESCRIPTIVE STUDY OF ITS EFFECTIVENESS: INVESTIGATE THE IMPACT OF INFLUENCER MARKETING ON BRAND AWARENESS AND CONSUMER ENGAGEMENT2025 · 1 citations
  5. 5"Influencer Marketing And Its Impact On Brand Trust"2026