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Leveraging YouTube Audience Segmentation: Data-Driven Strategies for Sustainable Digital Marketing and Engagement

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Data-driven audience segmentation increases engagement and brand growth on platforms like YouTube, enhancing marketing efficacy.
The research analyzed 120 YouTube users' content preferences, watch habits, and thumbnail effectiveness to inform decisions.
Statistical analysis techniques were employed to classify audience segments based on consumption patterns and preferences.
These findings support marketers in creating customized content strategies and improving viewer retention and loyalty.

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Statistical analysis identifies key engagement factors in YouTube audiences, suggesting data-driven marketing strategies.

B Anju (2025) studied this question.

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