Telemedicine services offer reduced costs for both patients and medical facilities, and can also help alleviate doctor shortages, however, nearly half of American adults have never used telemedicine services. This study investigates factors that impact the adoption of telemedicine services using the Extended Valence Framework (EVF). EVF utilizes the opposing forces of perceived risk and perceived benefit, along with perceived trust. In addition, we include six more antecedents of trust and risk in our analysis—security, privacy concerns, self-efficacy, reputation, technology anxiety, and resistance-to-change. Data is collected from 256 survey participants and processed using PLS-SEM. Our findings indicate that the path to the adoption of telemedicine services comes through trust and benefit, not through risk. Security, reputation, and technology anxiety play significant roles in adoption. Telemedicine providers should focus on reducing technology anxiety by creating secure and easy-to-use applications, which can lead to positive application reputation.
Harris et al. (Sat,) studied this question.