Business Strategies Among Rural Banks in Relation to Their Performance

The study aimed to look into the business strategies among Rural Banks in relation to their performance in Zamboanga del Norte calendar year 2017-2018. The study utilized the descriptive method of research. The top management or branch managers and the employees were the respondents of the study. The statistical tools used were Pearson r Product Moment Correlation of Coeffecient and Analysis of Variance. The study revealed that some of the rural banks in Zamboanga Del Norte been in operation for years and have employed more than 400 employees. Strategies in general were always employed particularly on technology specifically the Private Commercial Banks (PCB) System and marketing while innovation was often done by the rural banks. Corporate strategies that relate to top management, vision and mission were always apply among the rural banks. Cost leadership was often employed while differentiation and focus were always applied in the rural banks. The average profitability of one bank has a very high level of return on equity while they were comparable enough in terms of expense to income ratio as well as the other ratios. Banks differed in other ratio and portfolio-at-risk ratio. There was no significant difference on the strategies and financial performance of the rural banks though banks mastered the art of strategizing. Rural Banks may improve their execution of their strategies and that would lead towards higher level of financial performance.