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Greenwashing in Brazilian Corporations: A Machine Learning Approach to Unmask the Discourse‐Practice Gap

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This investigation demonstrates a significant discourse-practice gap in the corporate sector, highlighting greenwashing's prevalence.

A significant discourse-practice gap indicates widespread greenwashing among Brazilian corporations, impacting sustainability efforts.
Analysis revealed that a 1% increase in AI-calculated environmental scores corresponds with a 5.24% rise in GHG emissions.
Employing a novel AI-powered methodology, the study triangulated ESG reports, market perception, and actual emissions data.
Findings suggest that environmental disclosures are often used for image management, reinforcing the need for stronger regulation.

Santos et al. (2025) studied this question.

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