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August 23, 2025Journal Research of Social Science Economics and ManagementOpen Access

How Green Marketing Orientation And Green Marketing Mix Helped Increasing Purchase Intention And Kept Customer Retention?

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Authors

STSteven Tanadi KKKurniawati KurniawatiUniversitas Trisakti

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Implication

Research demonstrates that green marketing orientation and mix significantly boost purchase intention and customer retention, suggesting actionable insights for businesses.

Key Points

Green marketing orientation and mix significantly boost purchase intention and customer retention, revealing effective strategies for firms.
The research found strong results using SEM PLS 3, proving that marketing strategies affect consumer behavior positively.
Cross-sectional data was collected via purposive sampling to analyze how marketing practices shape purchasing decisions.
Findings suggest that informing consumers about green product elements enhances both initial purchases and ongoing customer loyalty.

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Tanadi et al. (2025) studied this question.

synapsesocial.com/papers/68af5bb6ad7bf08b1eadf476 https://doi.org/10.59141/jrssem.v5i1.1006

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Implication

Research demonstrates that green marketing orientation and mix significantly boost purchase intention and customer retention, suggesting actionable insights for businesses.

How Green Marketing Orientation And Green Marketing Mix Helped Increasing Purchase Intention And Kept Customer Retention?

Discussion

Member takes

Implication

Key Points

Cite This Study

How Green Marketing Orientation And Green Marketing Mix Helped Increasing Purchase Intention And Kept Customer Retention?

Discussion

Member takes

Implication

Key Points

Cite This Study

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