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August 21, 2025American Journal of Economic and Management Business (AJEMB)Open Access

The Influence of Product Quality and Service Quality on Customer Satisfaction with Purchase Decision as a Mediating Variable (A Study at Bakso Rusuk Samson Restaurant)

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Authors

RSRafif Dwinda SundawanYogyakarta State University SSSutirman SutirmanYogyakarta State University

Discussion

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Implication

Quantitative analysis shows significant effects of product and service quality on customer satisfaction, indicating the mediating role of purchase decision.

Key Points

Product quality and service quality significantly enhance customer satisfaction and purchase decision, and with their positive influence, management can boost customer loyalty.
The Sobel test revealed that the purchase decision acts as a significant mediator in the relationship between product quality and customer satisfaction.
A survey method targeted 190 customers to assess how service quality and product quality affect their satisfaction and purchasing decisions.
Improving the quality of products and services at Bakso Rusuk Samson restaurant may boost overall customer satisfaction, leading to higher loyalty.

Cite This Study

Sundawan et al. (2025) studied this question.

synapsesocial.com/papers/68af5bb6ad7bf08b1eadf57b https://doi.org/10.58631/ajemb.v4i8.254

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Implication

Quantitative analysis shows significant effects of product and service quality on customer satisfaction, indicating the mediating role of purchase decision.

The Influence of Product Quality and Service Quality on Customer Satisfaction with Purchase Decision as a Mediating Variable (A Study at Bakso Rusuk Samson Restaurant)

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Product Quality and Service Quality on Customer Satisfaction with Purchase Decision as a Mediating Variable (A Study at Bakso Rusuk Samson Restaurant)

Discussion

Member takes

Implication

Key Points

Cite This Study

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