Importance of Digital Marketing in India’s Tourism Industry - A case study

This Analytical and descriptive case study research paper studies the significant contribution of digital marketing to the expansion and development of businesses across the world in the 21st century. Digital marketing has completely changed the effect of traditional marketing. In today's time, digital marketing has become an essential tool for the development and expansion of businesses. In this research paper, among various industries, how important and useful are various digital marketing tools for the tourism industry of India to make the customer's travel planning successful? In this research paper, information related to the usefulness of digital marketing for travel planning in India has been obtained from 188 customers residing in Gujarat and using digital platforms for travel through a questionnaire of ten questions using Google Forms. This collected information has been presented in the research paper through bivariate table analysis and graphs. In addition, for the promotion of India's tourism business, a descriptive presentation of statistical data on the increase in the number of followers on Twitter, Facebook, Instagram, Koo for @tourismgoi among various social media handles is given from 2020 to 2024, which shows the success of digital marketing in India's tourism industry and also shows the impact of digital marketing in the Indian tourism industry.