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August 24, 2025IPSI Transactions on Internet Research

Analysis of the Impact of Digital Orientation on the Profitability of Small and Medium-sized Enterprises

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Authors

NLNemanja LekićBelgrade Open SchoolBMBorjana MirjanićSerbian Academy of Sciences and ArtsSRSrdjan RedžepagićCentre National de la Recherche Scientifique

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Implication

Quantitative analysis reveals a positive link between digital orientation and profitability in SMEs, suggesting effective strategies for growth.

Key Points

  • Digital orientation leads to improved profitability for small and medium-sized enterprises, indicating a crucial growth factor.
  • The study found a statistically significant positive correlation between digital orientation and profitability based on responses from 740 SMEs.
  • Utilizing a quantitative approach, the research employed a five-point Likert scale to assess the dimensions affecting profitability.
  • The findings suggest that focusing on digital resources and employee development is essential for sustainable growth in the SME sector.

Cite This Study

Lekić et al. (2025) studied this question.

synapsesocial.com/papers/68af5bc1ad7bf08b1eadfef5https://doi.org/10.58245/ipsi.tir.2601.04
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