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This is a Systematic Review study.

Customer Relationship Management Practices as Determinants of Business Performance: A Systematic Literature Review

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CRM practices significantly enhance financial and non-financial performance in accounting outsourcing firms, revealing critical insights for SMEs.
The literature review analyzed 10 studies from 2020 to 2025, demonstrating the importance of customer retention and service customization for business success.
Observational analysis across multiple studies highlights the impact of customer engagement on overall business performance metrics.
These findings emphasize the need for better CRM strategies to improve competitiveness in the evolving accounting outsourcing landscape.

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Systematic review examines CRM practices and their link to business performance in accounting outsourcing firms, suggesting enhancements for SMEs.

Mary Joan B. Lasola (2025) studied this question.

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Systematic review examines CRM practices and their link to business performance in accounting outsourcing firms, suggesting enhancements for SMEs.