August 24, 2025SibScriptOpen Access

Linguistic Situation in Modern Russia: Axiological Linguistics

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The research identifies trends in Russia's linguistic status that threaten its cultural code, emphasizing the impact on moral values.
Analysis reveals that manipulation in advertising uses cultural concepts to alter the perception of language and identity.
Descriptive and interpretative methods highlight the effects of language transformation on the axiological worldview.
Concerns over the rise of anglicization and obscene language underscore a decline in public morals and cultural continuity.

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This analysis investigates how advertising and mass media influence linguistic status in Russia, indicating shifts in cultural identity.

Olga V. Myaksheva (2025) studied this question.

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