Qualitative analysis reveals humor techniques in Aisyah Dinda's TikTok videos, highlighting code-switching and phonetic distortion.
This study discusses how a content creator on TikTok, Aisyah Dinda (@qetropaque), uses language strategies such as code-switching and phonetic distortion to produce humorous effects in her content. The purpose of this study is to identify the types of code-switching and phonetic distortion that appear in the videos, as well as to explain how both play a role in creating humor. It employs a qualitative method using data consisting of eight short monologue videos from TikTok that have been manually transcribed. This study uses Poplack's theory to analyze the types of code-switching: inter-sentential, intra-sentential, and tag switching, as well as the classification of phonetic distortion: substitution, elision, and epenthesis. Both are analyzed for their humorous functions and divided into emotional expression, unexpected punchlines, and incongruity according to Magnotta & Strohl. The results of this analysis show that the most dominant type of code-switching is inter-sentential or language switching between sentences, while the most common phonetic distortion is sound substitution, such as changing /p/ to /f/. These two strategies complement and reinforce each other to enhance the humorous effect in Aisyah Dinda's content. However, these results may differ when applied to direct conversations or content from other creators. These findings provide an initial overview of how language play can be creatively utilized to produce humorous content and can serve as a reference for future research using different data or contexts.
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Hasna et al. (2025) studied this question.