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August 26, 2025Frontiers in PharmacologyOpen Access

Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technology

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Authors

XYXin YuYellow River Institute of Hydraulic ResearchXCXiaotong ChenHarbin Medical UniversityYXYan XiaShantou University

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Implication

Research demonstrates improved public engagement on medication themes in WeChat accounts, suggesting better health literacy strategies.

Key Points

  • The analysis reveals that popular articles focus on themes like drug dosage and side effects, enhancing public interest.
  • Top articles from 2015 to 2023 were analyzed using the TF-IDF algorithm and topic modeling with LDA and BERTopic.
  • Text mining techniques improved the readability and impact of pharmaceutical articles on WeChat.
  • Findings indicate that effective dissemination could boost medication adherence and general public awareness of drug safety.

Cite This Study

Yu et al. (2025) studied this question.

synapsesocial.com/papers/68af5f1ead7bf08b1eae2556https://doi.org/10.3389/fphar.2025.1569863
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