August 13, 2025

Digital Transformation in Marketing: Social Media Marketing and Social Media Performance Through Consumer Engagement

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Social media marketing positively influences social media engagement and performance in fashion MSMEs, indicating effective digital strategies.
The model shows a significant mediation effect of social media engagement on the relationship between marketing and performance outcomes.
Through structural equation modeling, a clear causal connection among the studied variables in the MSME sector is established.
Findings highlight the necessity for tailored digital marketing approaches, especially for fashion MSMEs, to boost online consumer interaction.

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Causal research reveals significant links between social media marketing, engagement, and performance in MSMEs, suggesting strategic improvements.

Pratama et al. (2025) studied this question.

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Causal research reveals significant links between social media marketing, engagement, and performance in MSMEs, suggesting strategic improvements.