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This is a Literature Review study.

Media Breakthrough and Visual Communication Strategies of Marvel from the Perspective of Chinese and American Culture

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Analysis reveals cross-cultural communication strategies in media, suggesting pathways for global expansion of Chinese film enterprises.

Marvel's success illustrates how visual communication can enhance cultural influence across markets.
In the US, Marvel constructs visual hegemony in the hypermedia universe, while navigating localization challenges in China.
The study uses case analysis to highlight the differences in media ecosystems and value systems between the two countries.
Findings call for innovative strategies that leverage visual art as a vehicle for cultural soft power and global reach.

Lily Kong (2025) studied this question.

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View Full Paper

Ask AI

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Authors

Analysis reveals cross-cultural communication strategies in media, suggesting pathways for global expansion of Chinese film enterprises.

Marvel's success illustrates how visual communication can enhance cultural influence across markets.
In the US, Marvel constructs visual hegemony in the hypermedia universe, while navigating localization challenges in China.
The study uses case analysis to highlight the differences in media ecosystems and value systems between the two countries.
Findings call for innovative strategies that leverage visual art as a vehicle for cultural soft power and global reach.

Lily Kong (2025) studied this question.

View Full Paper

Ask AI

Bookmark