August 13, 2025

Linking Entrepreneurial Orientation to Msme Performance in the Context of Micro, Small and Medium Enterprises: The Mediating Roles of Innovation and Contextual Ambidexterity

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Observational analysis reveals that innovation ambidexterity affects MSME performance, indicating significant implications for management.

Entrepreneurial orientation positively influences MSME performance when mediated by innovation ambidexterity.
The study found that innovation ambidexterity fully mediates the relationship between entrepreneurial orientation and performance.
Partial least squares structural equation modeling was used to analyze data from 52 MSME owners in Semarang City.
This research offers insights on how MSMEs can adapt and thrive amid market fluctuations.

Laksmana et al. (2025) studied this question.

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Observational analysis reveals that innovation ambidexterity affects MSME performance, indicating significant implications for management.