What type of study is this?

Social media diplomacy for social visibility and social approval: strategic communication of the Taliban de facto government on Twitter

View Full Paper

Ask AI

Bookmark

Cultural diplomacy positively impacts the Taliban's social visibility and social approval, while exchange diplomacy negatively affects these outcomes.
Hierarchical Multiple Regression analysis on 2,167 tweets from the Taliban's Ministry of Foreign Affairs shows significant communication strategy effects.
Personalized communication and relevant information contribute positively to social visibility, while interactive communication shows no effect.
Despite employing various strategies, international broadcasting and listening had no significant impact on the Taliban's social approval.

No takes yet. Share an insight, caveat, or question.

Analysis reveals cultural diplomacy enhances social visibility for the Taliban on Twitter, suggesting improved public engagement strategies.

Chen et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Analysis reveals cultural diplomacy enhances social visibility for the Taliban on Twitter, suggesting improved public engagement strategies.