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August 26, 2025Journal of Arab & Muslim Media Research

Social media and climate journalism in the Arab context: Exploring engagement through COP28 hashtags

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Authors

AAAmr Mohamed Mahmoud AbdelhamidMAMahmoud Sayed Mohamed AliKWKhaled Zaki AbuElkhair Wasel

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Overview

Analysis of engagement with climate change content on social media during COP28, indicating the role of hashtags.

Key Points

  • User engagement with climate change varies significantly across social media platforms, highlighting the power of hashtags.
  • Trending hashtags like #COP28 and #ClimateChange showed notably high engagement and reach among users.
  • Analysis employed social network analysis alongside qualitative insights from interviews with climate journalists.
  • Challenges such as misinformation and skepticism hinder effective climate journalism in the Arab region.

Cite This Study

Abdelhamid et al. (2025) studied this question.

synapsesocial.com/papers/68af620aad7bf08b1eae2f1ehttps://doi.org/10.1386/jammr_00111_1
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