Service and Product Quality as Drivers Costumer Satisfaction at Haus Drink in Bekasi

View Full Paper

Ask AI

Bookmark

Consumer satisfaction is positively influenced by both service quality and product quality in Haus Drink.
The analysis involved 100 respondents and utilized expectancy disconfirmation theory to guide the findings.
Assessment used smart-PLS 3.2.9 to evaluate service quality and product quality factors impacting consumer satisfaction.
Implications suggest implementing loyalty programs and emotional marketing strategies to boost retention and satisfaction.

Discussion

No takes yet. Share an insight, caveat, or question.

Research shows positive impacts of service and product quality on consumer satisfaction, indicating loyalty programs can enhance customer retention.

adzaldi et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Research shows positive impacts of service and product quality on consumer satisfaction, indicating loyalty programs can enhance customer retention.