August 13, 2025

Sustainability Strategies of Pekalongan Batik Industry on the Purchase Itention of Green Traditional Batik Products

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Observational analysis identifies socio-economic benefits impacting purchase intention for green batik, suggesting a need for eco-friendly practices.

Purchase intention for green batik is positively influenced by socio-economic benefits, which enhances consumer attitudes.
Significant impact through structural equation modeling reveals socio-economic benefits as a primary driver in purchase decisions.
Consumer behavior analysis highlights the importance of environmental concern and governmental support in the green batik transition.
Investigating attitudes showcases their role in product awareness and competitiveness for Pekalongan's cultural industry.

Chalimah et al. (2025) studied this question.

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Observational analysis identifies socio-economic benefits impacting purchase intention for green batik, suggesting a need for eco-friendly practices.