August 13, 2025

Bridging the Digital Gap: The Effect of Digital Technology Adoption on Msmes Performance With Digital Marketing Capability as a Mediator

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Digital technology adoption significantly enhances MSMEs performance in the creative industry, indicating its potential for growth.
Key evidence shows that digital marketing capability effectively mediates the relationship between technology adoption and performance.
Data was collected through online questionnaires from MSMEs, analyzed using partial least squares-structural equation modeling.
These findings emphasize the importance of distinctive competencies in leveraging digital technology for improving MSMEs operations.

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Implication

Observational analysis shows digital technology adoption significantly improves MSMEs performance, highlighting digital marketing capability's mediating role.

Cite This Study

Hapsari et al. (2025) studied this question.

synapsesocial.com/papers/68af63efad7bf08b1eae4a91 https://doi.org/10.32424/icsema.1.1.77

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Implication

Observational analysis shows digital technology adoption significantly improves MSMEs performance, highlighting digital marketing capability's mediating role.

Bridging the Digital Gap: The Effect of Digital Technology Adoption on Msmes Performance With Digital Marketing Capability as a Mediator

Key Points

Discussion

Implication

Cite This Study

Bridging the Digital Gap: The Effect of Digital Technology Adoption on Msmes Performance With Digital Marketing Capability as a Mediator

Key Points

Discussion

Implication

Cite This Study

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